BASELWORLD 2015 – Connected Watch 100% Swiss-made
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Basel - March 18, 2015
First ever luxury intelligent watch unveiled at the Baselworld, as watchmakers try to get connected.
Description
Swiss watchmakers are embracing the smart watch trend at this year Baselworld in order to appeal to a new generation of watch lovers.
Baselworld, the world’s most important watch and jewelry show that provides the inspiration for the industry opened its doors on Thursday March 19, welcoming 1,500 brands from 40 countries, as well as 4,000 media representatives.
Overshadowed by release of Apple’s smart watch at their conference announcement’s last week, historical horology houses went on full attack at the apex of the year for the watch industry. Even though they were reluctant at the beginning, and preferred sticking to the tradition and skilled craftsmanship that won them so many customers, brands have realized there is a new market that is opening.
The smart watch market will probably expand to about $10 billion in 2018 from as much as $1.8 billion in 2014, stealing customers away from traditional products analysts have forecast.
This VNR contains
– News Edit
– Interview with Jean Christophe Babin, CEO of Bulgari
– Interview with Roberto Marino, Watch Business Unit Marketing Director
– B-Roll Of E Magnesium Watch
– B-roll of Baselworld
– B-roll of Bulgari manufactory
SHOT LIST & SCRIPT
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