Basel - March 16, 2016

Most luxurious smartwatch unveiled at Baselworld, as watchmakers follow the “connected” trend.

Description

Baselworld, the world’s most important watch and jewelry show that provides the inspiration for the industry is ready to open its doors on Thursday March 17, welcoming 1,500 brands from 40 countries, as well as 4,000 media representatives. This year, expects to see more manufacturers trying their hand at combining classical Swiss mechanisms with smart technology.
Following the release of smart watches from different tech-companies around the world, some Swiss manufacturers have now decided it is time to move down the same route. Brands are joining forces with the giants of technology to keep up with the explosion of the “wearable technology”, including luxury brand de GRISOGONO.
The Geneva-based luxury watch and jewelry maker unveiled on Wednesday (March 16) a world premiere in partnership with Samsung Electronics, a timepiece combining high-class jewelry and top-notch technology, the “Samsung Gear S2 by de GRISOGONO”.

This VNR contains

– News Edit
– Interview with Fawaz Gruosi, Founder of de GRISOGONO
– Interview with David Lowes, CMO Samsung Europe
– Interview with Gianluca Maina, Marketing Director de GRISOGONO
– B-roll Press Conference
– B-Roll Of Samsung Gear S2 by de GRISOGONO
– General views of Baselworld
– General views  of Basel

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